---
name: growth-marketing
description: "Growth marketing copywriting and funnel engineering skill. Covers standard copy frameworks, conversion rate optimization (CRO), landing page wireframing, and analytics tracking."
---

# /growth-marketing — Growth Funnel Engineering & Copywriting

**Growth-Marketing** delivers highly persuasive, conversion-optimized copy and funnel structures designed to maximize product activation, subscription retention, and B2B growth.

---

## 🚀 Copywriting & Funnel Frameworks

### 1. Advanced Copywriting Formulas
- **AIDA**: Attention ➔ Interest ➔ Desire ➔ Action (ideal for hero sections).
- **PAS**: Problem ➔ Agitation ➔ Solution (highly effective for landing page feature grids).
- **BAB**: Before ➔ After ➔ Bridge (designed for customer success stories).

### 2. Conversion Rate Optimization (CRO)
- **Visual Contrast**: Enforce OKLCH or complementary color pairings for primary Calls to Action (CTAs).
- **Friction Reduction**: Strip registration forms down to minimal essential fields. Implement OAuth2 social login.
- **Urgency & Social Proof**: Design high-integrity countdown timers, live metrics, and testimonial carousels.

### 3. Analytics Tracking Setup
- Wire up Segment, Mixpanel, or Google Analytics 4 event listeners.
- Track conversion events: sign-ups, checkouts, and funnel drop-offs.
